The poster advertising phenomenon quickly spread beyond France to the rest of the world – Germany, Italy, Poland, Russia, Britain, Spain, US, Switzerland. Printing techniques continued to develop and due to greater efficiency, offset and silk-screen printing replaced stone lithography as the main method of creating posters. In France, the print advertising tradition continued to dominate as great poster artists, Savignac, Morvan and Villemot produced witty and stylish posters well into the 1950's and 60's.
Until today the poster has lost nothing of its actuality or of its effective power. New experiences and knowledge repeatedly question the efficacy of the poster, but it constantly renews itself with the discovery of new forms of expression and assertion, born out of the struggle of graphic artists with the design problems of their time. Posters are barometer of social, economic, political and cultural events, as well as mirrors of our everyday lives.
Collectivity and Value-over the last ten years the popularity of vintage posters has been increasing. Posters have proven to be a great investment for those looking for a relatively low cost entry into the art market. Prices can range from less than $100 to up to several thousand dollars depending on factors such as the artist, condition, rarity, size and subject. Given the limited number of pieces still in circulation and an ever increasing number of collectors, demand is high and poster prices are steadily rising. Our main word of advice is to buy posters you love.
Condition-the ratings described here represent generally accepted standards for assessing the condition of a poster.
"A" the poster is in fine condition. The colors are fresh and there is no paper loss. If there is a slight tear, or folds, it is very unobtrusive.
"B" the poster is in good condition. The colors are acceptable. While slight paper loss maybe evident, it does not distract from the image. Restoration is not immediately apparent.
"C" the poster is in fair condition. Colors are faded, and there are signs of more extensive restoration. Existing folds are more visible, and possibly minor paper loss.